Purple Donut Studios created a cinema-quality video for Straight Shot Training in Frederick, MD, showcasing their inclusive atmosphere and reducing their cost per lead by replacing their online ads with a visually stunning and heartfelt story.
When Straight Shot Training, a private personal training studio in Frederick, MD, wanted to elevate their online and in-person marketing, they turned to Purple Donut Studios. Their goal? A high-quality video that could showcase their gym’s welcoming and supportive atmosphere across social media, their website, and even the big screen at a local movie theater.
We spent a day capturing the heart of Straight Shot Training, filming dynamic training sessions and heartfelt interviews with co-owners Jonny Slick and Chris Lewis. Their message was clear: this isn’t just a gym; it’s a community where everyone can feel comfortable and supported on their fitness journey.
The final video, produced with cinema-quality techniques, looked stunning on every platform—from Instagram feeds to theater screens. Once the video replaced their existing online ads, Straight Shot Training saw a significant drop in their cost per lead, proving the power of an authentic and visually compelling story.
For Jonny and Chris, the video was more than just marketing; it was a way to share their passion and connect with their community. And for us, it was another chance to show how impactful great storytelling can be.
